In my strategic marketing management class, we were tasked with the assignment to create an instagram account and to create content for six weeks. We chose an idea and from there created a content calendar detailing what we will post six days a week for six weeks. We planned the type of post, what we are posting, the caption, and hashtags. We also then planned what our grid will look like. I chose the topic of Hiking in Oahu, and created posts surrounding a different hike each week, posting information, fun facts, and reels of me and friends doing the hike. In order to build my account, I needed to build a community. I used mainly WOM, or word of mouth, to communicate and build my community. I relied on my friends to not only come with me on the hikes to make the content for my account, but to share the content on their own accounts, meaning their friends see and watch and interact with the content too. After a couple weeks, I had people reaching out from near me wondering if they could join on the next hike, and it was so fun bringing new people each time, excited to be a part of the content and hiking community I was creating. Its still a small community, but it is strong and growing.